Mom’s Mega Sale
When
May 15 - 30
What
Join us for our biggest Mother of the Bride & Groom sale ever! From May 15–30, explore hundreds of in-stock gowns marked down up to 90% off, with styles starting at just $50.
Whether you're looking for timeless elegance or something a little more fashion-forward, this is the perfect opportunity to find your dream dress at an unbeatable price.
✨ Appointments are required to ensure a personalized experience.
💛 Giving back with every purchase: A percentage of every mother’s gown sold during this event will be donated to support two former Formalities employees—both incredible moms—who are currently battling cancer.
Don’t miss this meaningful and once-a-year clearance event.