Join us for our biggest Mother of the Bride & Groom sale ever! From May 15–30, explore hundreds of in-stock gowns marked down up to 90% off, with styles starting at just $50.

Whether you're looking for timeless elegance or something a little more fashion-forward, this is the perfect opportunity to find your dream dress at an unbeatable price.

✨ Appointments are required to ensure a personalized experience.

💛 Giving back with every purchase: A percentage of every mother’s gown sold during this event will be donated to support two former Formalities employees—both incredible moms—who are currently battling cancer.

Don’t miss this meaningful and once-a-year clearance event.

Discover exclusive elegance at our Jovani Moms Dress Event, happening May 15–30! For a limited time, we’re bringing in 50+ Jovani gowns just for this special event.

Find the perfect look from one of the most sought-after designers—and enjoy a little extra sparkle:

✨ Receive a FREE piece of jewelry (valued at $49) with every Jovani gown purchase during the event.

💛 Giving back with every purchase: A percentage of every mother’s gown sold will be donated to support two former Formalities employees—both amazing moms—currently fighting cancer.

Appointments are required—secure your spot today!